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日本の販売フレームワークの種類

This is the second part of a 2-part series discussing sales in Japan with Tyson Batino on his Scaling Japan podcast. I highly recommend you check out all the great interviews he’s got over there! In this episode of the Scaling Japan Podcast, we are joined once again by Evan Burkosky. He is an expert on marketing and sales in Japan, an angel investor, a startup advisor, and the head of Enterprise Digital Marketing at TechnoPro, a publicly traded company on the Tokyo stock exchange. Today, Evan will be sharing his experience with applying different sales methodologies and frameworks in Japan.   Want to learn more about business scaling in Japan? […]

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Marketing and Sales for B2B SAAS Products

I was honored to speak with Tyson Batino on his Scaling Japan podcast about B2B marketing and sales for SaaS Products in Japan. This was part 1 of a 2-part talk on sales in Japan. In this episode of the Scaling Japan Podcast, we are joined by Evan Burkosky. As an expert on marketing and sales in Japan, he is an angel investor, startup advisor, and the head of Enterprise Digital Marketing at TechnoPro, a publicly traded company on the Tokyo stock exchange. Evan will be discussing how to conduct marketing and sales for B2B SAAS products in Japan. Want to learn more about business scaling in Japan? Subscribe here for LinkedIn newsletter

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E-Commerce and the Digital Transformation (DX) in Japan

I was very honored to join professor Ulrike Schaede on the Japan Zoominar @UC San Diego, organized by the Japan Forum for Innovation and Technology (JFIT) at the UC San Diego School of Global Policy and Strategy June 1, 2021: E-Commerce and the Digital Transformation (DX) in Japan Japan is facing multiple challenges as its workforce ages and population declines, compounded by the disruption of the global pandemic. Japan Inc’s traditional methods are being forced to change in everything from marketing to work style and administrative processes. COVID-19 has further changed consumer behavior, e-commerce and logistics are upended, and the way in which all businesses from large retailers to small mom-&-pop

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Mental Health Challenges in Japan and How TELL Helps

Today, we’re happy to share with you our interview with Evan Burkosky, who sat down to talk with us about TELL, an NPO dedicated to providing effective support and counseling services to Japan’s international community.  Aside from being a member of the TELL board, Burkosky is the Japan Country Manager at Dynamic Yield, helping brands deliver and test personalized, optimized digital customer experiences. What is the history and background of TELL’s work in Japan? EVAN BURKOSKY: TELL has actually been around for quite a while. I believe it was originally founded in 1973. And it’s one of the longest-running NPOs when it comes to dealing with mental health issues in Japan. It’s important to

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Business Karaoke Episode #56: Jumping the 2025 Digital Cliff – Actions and Thoughts

This was the second time I was honored to be interviewed by Brittany Arthur on the Business Karaoke Podcast In this episode, we have the rare pleasure of welcoming back a guest and its all the more special as its close friend of the Business Karaoke Podcast, Evan Burkosky. Evan is a Digital Transformation (DX) expert in Japan helping  businesses adopt new technologies and improve productivity via AI, automation, eCommerce, and retail logistics. He has worked both agency-side and vendor-side selling to Japan’s Fortune 500, co-founded several startups, and is a Senior Advisor to several others. Currently he is the Country Manager for Dynamic Yield, Board Director at TELL, and

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The Urgency of Digital Transformation in Japan Part 2

Digital transformation (DX) is mission-critical in Japan, we all know that. But do you understand why? We sat down with Evan Burkosky, Digital Transformation Expert, to find the answers to this pressing issue. Evan has been researching the state of digital transformation in Japan for many years and looked at it from different angles. He knows Japan’s macro-economic background and where it stands in international comparison as well as the specific work processes of individual companies and organizations. In Part 1 we talked about the 20 year history of DX in Japan, the current state of digital transformation in Japan and how it compares to its international peers. In Part

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The Urgency of Digital Transformation in Japan Part 1

Digital transformation (DX) is mission-critical in Japan, we all know that. But do you understand why? We sat down with Evan Burkosky, Digital Transformation Expert, to find the answers to this pressing issue. Evan has been researching the state of digital transformation in Japan for many years and looked at it from different angles including a macro-economic perspective as well as from inside individual companies focusing on specific work processes. Our conversation went further and deeper than we would have imagined and we covered way too much ground to squeeze it all into one article. That’s why we will publish our findings in several articles over the next few weeks.

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